If you watched our presentation, “The Truth About Consulting”, you’ll know that the most successful consultants avoid the downward spiral by achieving:
1. Predictability of lead flow
2. Scalability of service delivery
3. Authority positioning in their market
Combined, these three elements propel you to the top of your market. Without them you’ll experience frustration and stress.
In today’s post I want to talk to you about the precursors for these elements.
You see these things are accessible to everyone, but not everyone takes advantage of them.
Beliefs, values and attitudes.
Fundamentally it comes down to this.
As an independent consultant, you are also now an entrepreneur.
So here are the things you now need to embrace:
1. Risk and reward
As an independent consultant, you have traded the ‘security’ of a job for the upside of unlimited income. Consequently, you are bearing risk and must manage it at both a financial and emotional level. This will not be comfortable, but the upside is dramatic.
2. Investor mindset
You have a business, and in a sense, you are the business. What do you need to enable you to stay in your zone of genius? Trying to do biz dev, service delivery, administration in your business all by yourself is a recipe fo disaster. Technological systems and marketing assets free up your time and create predictability. You may also need to hire, and this will also be uncomfortable. What is the one thing only you can do, and are you ready to delegate and automate the rest to scale?
This is a big one. Most of the world’s wealth is stored in equity, not income. Is there equity in your business? Do you have a proprietary process that can be delivered with you? Do you have the ability to generate new business on demand? Have you aggregated your audience?
You may not be asking these questions yet, but I can almost guarantee you that you will inevitably reach the same conclusions.
Would love to hear your thoughts, do you agree or disagree with the above points?
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And by the end of our call you will have clarity on how best to move towards your goals.